RESHUFFLING GENERAL MILLS' BRAND DECK

MINNEAPOLIS -- Any merger of two branded-goods manufacturing companies is likely to present quite a reorganization challenge as the issue of ongoing management of the portfolio is considered.sales driven by many consumer brands across a wide range of food categories.Specifically, the addition of Pillsbury's businesses means General Mills now has more than 30 brands, each of which nets U.S. retail

MINNEAPOLIS -- Any merger of two branded-goods manufacturing companies is likely to present quite a reorganization challenge as the issue of ongoing management of the portfolio is considered.

sales driven by many consumer brands across a wide range of food categories.

Specifically, the addition of Pillsbury's businesses means General Mills now has more than 30 brands, each of which nets U.S. retail sales in excess of $100 million, and many small ones.

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