RESOURCES, TECHNIQUES FOR IN-STORE DEMOS ARE ANALYZED

NEW YORK -- In-store demos don't have to be complicated or extensive affairs to generate sales, said demo program veterans at a seminar during the Fancy Food Show at the Jacob Javits Convention Center here July 11 to 14.The panel, moderated by Ann Brody, founder of Ann Brody Enterprises, Bethesda, Md., included Cathy Cochran-Lewis, manager of the food education demonstration program and cooking school

NEW YORK -- In-store demos don't have to be complicated or extensive affairs to generate sales, said demo program veterans at a seminar during the Fancy Food Show at the Jacob Javits Convention Center here July 11 to 14.

The panel, moderated by Ann Brody, founder of Ann Brody Enterprises, Bethesda, Md., included Cathy Cochran-Lewis, manager of the food education demonstration program and cooking school for H. E. Butt Grocery Co. Central Market, Austin, Texas; Claire Criscuolo, co-foun

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