RESTAURATEUR ROLE URGED TO SUCCEED ON HMR SCENE

SECAUCUS, N.J. -- Supermarket operators must begin acting like restaurateurs if they're going to succeed in the meals business.That's the bottom line, according to Jim Riesenburger, a partner in Design Associates -- Riesenburger, Roberts & Leenhouts, Rochester, N.Y. He addressed attendees at the RLB Distributors' Food Show at the Meadowlands Expo Center here late last month."The supermarket shrink

SECAUCUS, N.J. -- Supermarket operators must begin acting like restaurateurs if they're going to succeed in the meals business.

That's the bottom line, according to Jim Riesenburger, a partner in Design Associates -- Riesenburger, Roberts & Leenhouts, Rochester, N.Y. He addressed attendees at the RLB Distributors' Food Show at the Meadowlands Expo Center here late last month.

"The supermarket shrink mentality has to go out the window," Riesenburger said. He compared restau

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