RESTORING THE IMAGE

Repairing Fleming's battered public-relations image is one of the first tasks facing Mark S. Hansen, the wholesaler's new chairman and chief executive officer -- and, in his estimation, a very important task.mall chain in Texas.David's claimed that Fleming promised to charge it for products on a cost-plus basis, but failed to disclose true product-acquisition costs: costs after inside margin and similar

Repairing Fleming's battered public-relations image is one of the first tasks facing Mark S. Hansen, the wholesaler's new chairman and chief executive officer -- and, in his estimation, a very important task.

mall chain in Texas.

David's claimed that Fleming promised to charge it for products on a cost-plus basis, but failed to disclose true product-acquisition costs: costs after inside margin and similar factors.

The chain won a judgment of some $211 million. Soon t

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