RETAIL EXPOSURE CALLED KEY TO SPORTS LICENSING

NEW YORK -- Retail exposure is viewed as critical to growing sports licenses, said executives from leading licensing firms during the Annual International Licensing and Merchandising Conference, held here from June 25 to 27. Success no longer depends on the property, said Pat Allen, executive vice president and chief operating officer at the National Football League Players, Washington."We used to

NEW YORK -- Retail exposure is viewed as critical to growing sports licenses, said executives from leading licensing firms during the Annual International Licensing and Merchandising Conference, held here from June 25 to 27. Success no longer depends on the property, said Pat Allen, executive vice president and chief operating officer at the National Football League Players, Washington.

"We used to sit and wait for people to present ideas to us. As the market changed, it became necess

Register to view the full article

Already a member? .