RETAIL MARKETING

Interactive kiosks, stand-alone video screens and even flashing lights on in-aisle coupon dispensers have proven their power to capture customers' attention in stores.Retailers are leveraging these and other in-store communication vehicles, however, to do a lot more than highlight weekly specials.Savvy retailers are employing related signage in different parts of the store to, for example, spur meal

Interactive kiosks, stand-alone video screens and even flashing lights on in-aisle coupon dispensers have proven their power to capture customers' attention in stores.

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