RETAIL MARKETING

NEW ORLEANS -- The ultimate goal of database marketing -- using individual customer information to cost-effectively provide the exact products and services each customer wants -- may seem unrealistic in the high-volume world of supermarket retailing.But while retailers may never achieve true one-to-one marketing, the availability of more powerful computer systems as well as vehicles allowing more

NEW ORLEANS -- The ultimate goal of database marketing -- using individual customer information to cost-effectively provide the exact products and services each customer wants -- may seem unrealistic in the high-volume world of supermarket retailing.

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