RETAIL MARKETING

NEW ORLEANS -- The ultimate goal of database marketing -- using individual customer information to cost-effectively provide the exact products and services each customer wants -- may seem unrealistic in the high-volume world of supermarket retailing.But while retailers may never achieve true one-to-one marketing, the availability of more powerful computer systems as well as vehicles allowing more

NEW ORLEANS -- The ultimate goal of database marketing -- using individual customer information to cost-effectively provide the exact products and services each customer wants -- may seem unrealistic in the high-volume world of supermarket retailing.

But while retailers may never achieve true one-to-one marketing, the availability of more powerful computer systems as well as vehicles allowing more interactive customer communication, such as Web sites and automated calling systems, are

Register to view the full article