RETAIL ROLE TO GROW IN MCDONALD EVENT

OAK BROOK, Ill. -- The Ronald McDonald Children's Charities hopes to boost its 1996 themed freestanding-insert promotion by involving the retail trades more in its multimedia campaign. Plans call for a drop of 56 million inserts in newspapers nationwide Sept. 15, 1996.RMCC gives brand marketers the opportunity to develop account- specific programs with key retailers and to tie-in with a very well-received

OAK BROOK, Ill. -- The Ronald McDonald Children's Charities hopes to boost its 1996 themed freestanding-insert promotion by involving the retail trades more in its multimedia campaign. Plans call for a drop of 56 million inserts in newspapers nationwide Sept. 15, 1996.

RMCC gives brand marketers the opportunity to develop account- specific programs with key retailers and to tie-in with a very well-received children's charity.

"We wanted to do something different with this prom

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