RETAIL SELL-THROUGH, MARGINS STRONG ON VALENTINE SPECIALS

Supermarkets reaped strong sell-through and high margins on selected Valentine's Day promotional merchandise such as T-shirts, mugs, cards, dolls and stuffed toys.Among stores polled by SN, Abco Foods, Phoenix, Ariz., reported 80% sell-through and 45% margins with a Valentine's Day T-shirt promotion, while Strack & Van Til Supermarkets, Highland, Ind., said a stuffed bear campaign brought in 30% to

Supermarkets reaped strong sell-through and high margins on selected Valentine's Day promotional merchandise such as T-shirts, mugs, cards, dolls and stuffed toys.

Among stores polled by SN, Abco Foods, Phoenix, Ariz., reported 80% sell-through and 45% margins with a Valentine's Day T-shirt promotion, while Strack & Van Til Supermarkets, Highland, Ind., said a stuffed bear campaign brought in 30% to 40% margins. Vic Anthony, nonfood buyer at Abco Foods, said his company's T-shirt

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