RETAIL STOCKOUTS

Consumer goods companies spend tremendous amounts of money each year building brand equity through advertising, promotions and other marketing methods. Unfortunately, the impact of this spending may be mitigated in some cases by retail stockouts.This is often hidden from the consumer goods supplier. The supplier gets summary reports of sales by region and account. What these reports fail to reveal

Consumer goods companies spend tremendous amounts of money each year building brand equity through advertising, promotions and other marketing methods. Unfortunately, the impact of this spending may be mitigated in some cases by retail stockouts.

This is often hidden from the consumer goods supplier. The supplier gets summary reports of sales by region and account. What these reports fail to reveal are the sales that were lost as a result of stockouts at the retail store level, and mo

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