RETAIL SYSTEMS 2003

One of the most basic -- and at the same time most complex -- decisions a retailer needs to make is what price to charge for a product. Can technology make this process easier and more effective?Since the late 1990s, that technology, variously called retail revenue management, demand-based management, or just price optimization, has been commercially available. The small-but-growing cadre of vendors

One of the most basic -- and at the same time most complex -- decisions a retailer needs to make is what price to charge for a product. Can technology make this process easier and more effective?

Since the late 1990s, that technology, variously called retail revenue management, demand-based management, or just price optimization, has been commercially available. The small-but-growing cadre of vendors that supply it argue that their systems can help retailers navigate through the compl

Register to view the full article