RETAILER DOUBLES GOURMET CAKE SALES AMID LOW-CARB CRAZE

PRESQUE ISLE, Maine -- Bakery officials at Graves' Supermarkets did not let the gloomy news about slumping bakery sales stop them from being proactive in marketing their gourmet cake line.The recipe for success involved building bigger displays of the upscale, frozen cakes, increasing demos to almost every weekend, and creating a "sampler" cake with slices of different varieties.The bakeries at Graves'

PRESQUE ISLE, Maine -- Bakery officials at Graves' Supermarkets did not let the gloomy news about slumping bakery sales stop them from being proactive in marketing their gourmet cake line.

The recipe for success involved building bigger displays of the upscale, frozen cakes, increasing demos to almost every weekend, and creating a "sampler" cake with slices of different varieties.

The bakeries at Graves' stores, like many bakeries around the country, have been hurt by the popu

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