RETAILER FIRES UP FLORAL FOR JULY FOURTH

LITITZ, Pa. -- Stauffers of Kissel Hill has heightened its efforts to boost floral sales by tripling the size of its July Fourth-themed displays and cross merchandising red, white and blue bouquets in other parts of the store.The retailer has routinely latched onto opportunities for seasonal theme merchandising, but the push was on this year to grandly top last year's Fourth of July week sales, said

LITITZ, Pa. -- Stauffers of Kissel Hill has heightened its efforts to boost floral sales by tripling the size of its July Fourth-themed displays and cross merchandising red, white and blue bouquets in other parts of the store.

The retailer has routinely latched onto opportunities for seasonal theme merchandising, but the push was on this year to grandly top last year's Fourth of July week sales, said Michael Hoke, fresh flower buyer for the four-unit, upscale independent.

The

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