RETAILER FOCUS SHIFTING TO PRIVATE-LABEL SODAS

NEW YORK -- With the price gap between Coke and Pepsi and store-brand colas widening, some leading retailers will likely shift their promotional focus away from national brands in favor of private label, according to an analyst's report.Some are even looking beyond the entire carbonated soft-drink category to other beverages that could be better traffic drivers, it stated.The survey, conducted by

NEW YORK -- With the price gap between Coke and Pepsi and store-brand colas widening, some leading retailers will likely shift their promotional focus away from national brands in favor of private label, according to an analyst's report.

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