RETAILER-FRIENDLY 'JURASSIC PARK' PROMOTION SET

UNIVERSAL CITY, Calif. -- MCA/Universal plans to turn the biggest-grossing movie in history into the biggest-grossing home video of all time by relying heavily on a "retailer-friendly" marketing campaign. "Jurassic Park," Steven Spielberg's Academy Award-winning film, will be released on video Oct. 4, and priced for sell-through at $24.98. The film grossed $900 million worldwide, and MCA/Universal

UNIVERSAL CITY, Calif. -- MCA/Universal plans to turn the biggest-grossing movie in history into the biggest-grossing home video of all time by relying heavily on a "retailer-friendly" marketing campaign. "Jurassic Park," Steven Spielberg's Academy Award-winning film, will be released on video Oct. 4, and priced for sell-through at $24.98. The film grossed $900 million worldwide, and MCA/Universal Home Video looks for $1 billion from the home video release. The retail-oriented segment of t

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