RETAILER JOINS CUT-FLOWER CERTIFICATION PROGRAM

AUSTIN, Texas -- Whole Foods Market has joined with top growers and distributors to create a standardized cut-flower certification program addressing social and environmental issues that have long plagued the cut-floral industry, SN has learned.The program, developed by Scientific Certification Systems, Emeryville, Calif., over the last few months, is about to be launched under the name Veriflora.The

AUSTIN, Texas -- Whole Foods Market has joined with top growers and distributors to create a standardized cut-flower certification program addressing social and environmental issues that have long plagued the cut-floral industry, SN has learned.

The program, developed by Scientific Certification Systems, Emeryville, Calif., over the last few months, is about to be launched under the name Veriflora.

The SCS program will bring together under one umbrella floral products that cur

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