RETAILER JOINS CUT-FLOWER CERTIFICATION PROGRAM

AUSTIN, Texas -- Whole Foods Market has joined with top growers and distributors to create a standardized cut-flower certification program addressing social and environmental issues that have long plagued the cut-floral industry, SN has learned.The program, developed by Scientific Certification Systems, Emeryville, Calif., over the last few months, is about to be launched under the name Veriflora.The

AUSTIN, Texas -- Whole Foods Market has joined with top growers and distributors to create a standardized cut-flower certification program addressing social and environmental issues that have long plagued the cut-floral industry, SN has learned.

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