RETAILER LINK CALLED KEY TO DATA-BASE MARKETING

NEW YORK -- Partnering with retailers has emerged as a key to building an effective targeted data base marketing program. Monika Torrence, vice president of Spectra/Market Metrics, called partnering with retailers "a very hot new area of interest," and said it's one of three requirements for targeted data base marketing.Torrence listed these requirements:Partner with retailers: link mailings to households

NEW YORK -- Partnering with retailers has emerged as a key to building an effective targeted data base marketing program. Monika Torrence, vice president of Spectra/Market Metrics, called partnering with retailers "a very hot new area of interest," and said it's one of three requirements for targeted data base marketing.

Torrence listed these requirements:

Partner with retailers: link mailings to households with in-store promotion/merchandising efforts.

The data ba

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