RETAILER MAKES A CASE FOR BULK SALES

CHAMBLEE, Ga. -- As a small store whose extensive ethnic offerings have helped it grow a loyal Hispanic clientele, El Valu might seem to have "Wal-Mart-proofed" itself.Yet its owners know differently. That's partly why it decided recently to devote some of its precious 27,000 square feet to expand its sales of cases of laundry detergent, paper towels, bottled juice and other Center Store staples.Encouraged

CHAMBLEE, Ga. -- As a small store whose extensive ethnic offerings have helped it grow a loyal Hispanic clientele, El Valu might seem to have "Wal-Mart-proofed" itself.

Yet its owners know differently. That's partly why it decided recently to devote some of its precious 27,000 square feet to expand its sales of cases of laundry detergent, paper towels, bottled juice and other Center Store staples.

Encouraged by the success of trial case sales on a handful of items, the owners

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