RETAILER ROLE IN PILLSBURY BIG BROTHERS PLAN GROWING

MINNEAPOLIS -- The Customer Community Partnership program run by Pillsbury Co. here to benefit Big Brothers Big Sisters nationwide has seen retailer participation increase from 74 stores in 1998 to 88 now, with more growth expected, said Becky Erdahl, vice president of community affairs and diversity for Pillsbury.The program, which became exclusive last year, has also seen growth in terms of dollars

MINNEAPOLIS -- The Customer Community Partnership program run by Pillsbury Co. here to benefit Big Brothers Big Sisters nationwide has seen retailer participation increase from 74 stores in 1998 to 88 now, with more growth expected, said Becky Erdahl, vice president of community affairs and diversity for Pillsbury.

The program, which became exclusive last year, has also seen growth in terms of dollars committed. "We distributed about $300,000 to the Big Brothers Big Sisters programs a

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