RETAILER, SUPPLIER AND BROKER TEAMWORK IS URGED

NEW ORLEANS -- Successful category management hinges on retailer, supplier and broker teamwork in catering to consumers, industry speakers said here at the annual convention of the National Food Brokers Association, Reston, Va.Several educational workshops at the NFBA Convention & Marketplace Expo, held this month, addressed broker, retailer and manufacturer roles in category management. Yet the common

NEW ORLEANS -- Successful category management hinges on retailer, supplier and broker teamwork in catering to consumers, industry speakers said here at the annual convention of the National Food Brokers Association, Reston, Va.

Several educational workshops at the NFBA Convention & Marketplace Expo, held this month, addressed broker, retailer and manufacturer roles in category management. Yet the common conclusion was that satisfying shoppers is paramount.

"The consumer mu

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