RETAILER TIERS CAN DETERMINE PRIVATE-LABEL STRATEGY

Today's mix of supermarket formats reflects just how many options consumers have in purchasing the same product, whether it's detergent, cookies or tomato sauce. While national brands are present in just about every venue, private label has emerged as a cornerstone in defining the more specific roles these various retailers play in the marketplace.Not too long ago, the conventional supermarket was

Today's mix of supermarket formats reflects just how many options consumers have in purchasing the same product, whether it's detergent, cookies or tomato sauce. While national brands are present in just about every venue, private label has emerged as a cornerstone in defining the more specific roles these various retailers play in the marketplace.

Not too long ago, the conventional supermarket was the primary -- and sole -- destination for most fresh and packaged food items; today, c

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