RETAILER USES POPULAR BRAND TO BOOST SEAFOOD SALES

OLYMPIA, Wash. -- Two Thriftway stores here have hooked up with a locally revered seafood company to reel in big sales.Several factors have played a part in the success story that has seen sales double in the last year and a half, said Kevin Stormans, one of the owners of the stores -- -Ralph's Thriftway and Bayview Thriftway here.The high quality of the product and the good reputation of Tacoma,

OLYMPIA, Wash. -- Two Thriftway stores here have hooked up with a locally revered seafood company to reel in big sales.

Several factors have played a part in the success story that has seen sales double in the last year and a half, said Kevin Stormans, one of the owners of the stores -- -Ralph's Thriftway and Bayview Thriftway here.

The high quality of the product and the good reputation of Tacoma, Wash.-based Johnny's Seafood, are the major ingredients, he added. Yet also, as

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TAGS: Seafood