RETAILER WEB SITES SEEN MAKING CONSUMER CONNECTIONS

WASHINGTON -- While electronic commerce over the Internet represents a radical shift in the relationship between retailers and consumers, supermarkets are uniquely positioned to take advantage of the changes."The [Internet] provides instant individual access to information -- it is a 180-degree shift from the traditional world," said Chuck Martin, an Internet industry consultant and author of "The

WASHINGTON -- While electronic commerce over the Internet represents a radical shift in the relationship between retailers and consumers, supermarkets are uniquely positioned to take advantage of the changes.

"The [Internet] provides instant individual access to information -- it is a 180-degree shift from the traditional world," said Chuck Martin, an Internet industry consultant and author of "The Digital Estate." "Traditional business will not go away. However, an interactive enviro

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