RETAILERS ACT TO MAINTAIN GENERIC DRUG PROFIT MARGIN

Supermarket pharmacies are acting aggressively to preserve the most profitable part of their prescription business -- generic drugs.In attempting to maintain generics margins and bring acquisition costs down, pharmacy directors are putting drugs out to bid on a line-by-line basis, consolidating the number of supplier companies, launching patient-adherence programs and cementing relationships with

Supermarket pharmacies are acting aggressively to preserve the most profitable part of their prescription business -- generic drugs.

In attempting to maintain generics margins and bring acquisition costs down, pharmacy directors are putting drugs out to bid on a line-by-line basis, consolidating the number of supplier companies, launching patient-adherence programs and cementing relationships with generics vendors who are offering value-added services.

Generics have grown quic

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