RETAILERS ADD PROMOTIONS AS PACZKI POPULARITY RISES

Paczki have made the big time and supermarkets this year are making the most of the super-rich pastry's popularity.In-store bakery directors are pushing their promotional efforts to new heights -- with such things as full-page ads, infomercials and contests -- and have ordered record numbers of the pre-Lenten treats.Paczki (pronounced poonch-key) look like oversized, overstuffed Bismarcks, but they

Paczki have made the big time and supermarkets this year are making the most of the super-rich pastry's popularity.

In-store bakery directors are pushing their promotional efforts to new heights -- with such things as full-page ads, infomercials and contests -- and have ordered record numbers of the pre-Lenten treats.

Paczki (pronounced poonch-key) look like oversized, overstuffed Bismarcks, but they are "not just another doughnut," retailers said. Quite the contrary, they are

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