RETAILERS ADVISED OF TRUST AS SALES BOOSTER

CHICAGO -- Food retailers who build trust among their shopper base stand to realize a minimum of 23% in sales over their competition, according to research presented by Service Industry Research Systems, a market research and consulting firm based in Highland Heights, Ky.Speaking at the recent Food Marketing Institute's annual trade show here, Chris Ohlinger, SIRS chief executive officer, advised

CHICAGO -- Food retailers who build trust among their shopper base stand to realize a minimum of 23% in sales over their competition, according to research presented by Service Industry Research Systems, a market research and consulting firm based in Highland Heights, Ky.

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