RETAILERS ADVISED OF TRUST AS SALES BOOSTER

CHICAGO -- Food retailers who build trust among their shopper base stand to realize a minimum of 23% in sales over their competition, according to research presented by Service Industry Research Systems, a market research and consulting firm based in Highland Heights, Ky.Speaking at the recent Food Marketing Institute's annual trade show here, Chris Ohlinger, SIRS chief executive officer, advised

CHICAGO -- Food retailers who build trust among their shopper base stand to realize a minimum of 23% in sales over their competition, according to research presented by Service Industry Research Systems, a market research and consulting firm based in Highland Heights, Ky.

Speaking at the recent Food Marketing Institute's annual trade show here, Chris Ohlinger, SIRS chief executive officer, advised retailers on the power of trust as a "strategic and tactical merchandising weapon."

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