RETAILERS AND THE POP FRONTIER: NEW TECHNOLOGY

Without getting rid of traditional point-of-purchase tools, retailers are nevertheless latching onto new technologies that bring excitement to in-store advertisements.Kroger Co, and Winn-Dixie Stores in the Louisville, Ky., area, for example, are partnering with an e-mail newsletter publisher to promote a $500 shopping spree. During the 12-week promotion, which began in early April, a recipe Tip of

Without getting rid of traditional point-of-purchase tools, retailers are nevertheless latching onto new technologies that bring excitement to in-store advertisements.

Kroger Co, and Winn-Dixie Stores in the Louisville, Ky., area, for example, are partnering with an e-mail newsletter publisher to promote a $500 shopping spree. During the 12-week promotion, which began in early April, a recipe Tip of the Day is printed on the back of the stores' receipts. The receipts also tell shopper

Register to view the full article