RETAILERS ARE MIXING UP PET SUPPLY LINES

In the high-margin pet accessories section, supermarkets are devising a strategy to fight back against the growth of pet superstores.Compared with pet superstores, supermarkets obviously have less space in which to merchandise their pet supply products.While pet accessories enhance the one-stop shopping notion, nonfood executives polled by SN were divided in their approach. Some have opted to carry

In the high-margin pet accessories section, supermarkets are devising a strategy to fight back against the growth of pet superstores.

Compared with pet superstores, supermarkets obviously have less space in which to merchandise their pet supply products.

While pet accessories enhance the one-stop shopping notion, nonfood executives polled by SN were divided in their approach. Some have opted to carry one or two major brands -- Hartz or Sergeant's -- while others feel buying pr

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