RETAILERS ARE WARY OF PRIVATE-LABEL PRODUCE

MONTEREY, Calif. -- Many retailers will remain skittish about carrying private-label produce until some of the risks inherent in the distribution chain are eliminated, according to a source from Wal-Mart."We don't want to be responsible somewhere in the distribution chain for rejection [of a private label product]," said Kevin Carter of the Bentonville, Ark.-based chain, speaking on a panel of marketers

MONTEREY, Calif. -- Many retailers will remain skittish about carrying private-label produce until some of the risks inherent in the distribution chain are eliminated, according to a source from Wal-Mart.

"We don't want to be responsible somewhere in the distribution chain for rejection [of a private label product]," said Kevin Carter of the Bentonville, Ark.-based chain, speaking on a panel of marketers at the Annual Produce Conference here last month.

"Until we find out how

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TAGS: Walmart