RETAILERS BACK MULTICULTURAL MARKETING

New York One-third of food retailers have beefed up their ethnic-marketing initiatives, according to an SN survey. When asked which types of consumer promotions they're using more than before, 33% said ethnic marketing, compared with 21% who said integrated marketing and 17% who said experiential marketing, according to a proprietary email survey SN conducted in July and August. Of 242 respondents,

New York — One-third of food retailers have beefed up their ethnic-marketing initiatives, according to an SN survey.

When asked which types of consumer promotions they're using more than before, 33% said ethnic marketing, compared with 21% who said integrated marketing and 17% who said experiential marketing, according to a proprietary email survey SN conducted in July and August. Of 242 respondents, 32% were manufacturers, while 22% were retailers. Others included whole

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