RETAILERS BEEFING UP DIET AID PROMOTIONS

'Tis the season for supermarkets to help shoppers, overstuffed by holiday feasting and armed with New Year's resolutions, to start slimming down.Health and beauty care executives at food stores across the country said they are staging major promotions this month and next to boost the meal replacements and diet aids categories.Supermarkets are using off-shelf promotions, major temporary price reductions,

'Tis the season for supermarkets to help shoppers, overstuffed by holiday feasting and armed with New Year's resolutions, to start slimming down.

Health and beauty care executives at food stores across the country said they are staging major promotions this month and next to boost the meal replacements and diet aids categories.

Supermarkets are using off-shelf promotions, major temporary price reductions, advertising and even contests to accomplish this. HBC buyers contacted b

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