RETAILERS BEND OVER BACKWARDS FOR 'SIDEWAYS'

The award-winning movie "Sideways" has been uncorking pinot noir wine and video pairings since it came out on DVD last month.Lund Food Holdings, Edina, Minn., is cross merchandising the DVD with various pinot noirs in its six Byerly's and one Lunds Foods wine and liquor stores. All seven units have a display holding about 20 copies of the DVD, which retails for about $20.Likewise, Giant Eagle, Pittsburgh;

The award-winning movie "Sideways" has been uncorking pinot noir wine and video pairings since it came out on DVD last month.

Lund Food Holdings, Edina, Minn., is cross merchandising the DVD with various pinot noirs in its six Byerly's and one Lunds Foods wine and liquor stores. All seven units have a display holding about 20 copies of the DVD, which retails for about $20.

Likewise, Giant Eagle, Pittsburgh; Albertsons, Boise, Idaho; and H.E. Butt Grocery, San Antonio, are amon

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