RETAILERS BID TO ENHANCE CHECKOUT EXPERIENCE

The checkout lane already has one of the heaviest concentrations of technology in the store environment, but some retailers seeking to enhance the customer's experience there are interested in adding even more.Some technologies, like video monitors showcasing store specials, are literally aimed at the customer, while attempts to speed and simplify the scanning and payment processes are more transparent.

The checkout lane already has one of the heaviest concentrations of technology in the store environment, but some retailers seeking to enhance the customer's experience there are interested in adding even more.

Some technologies, like video monitors showcasing store specials, are literally aimed at the customer, while attempts to speed and simplify the scanning and payment processes are more transparent. Nor are retailers forgetting the power of friendly, well-trained employees to mak

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