RETAILERS BOWL FOR SUPER DAIRY PROMOTION

ROSEMONT, Ill. - Wal-Mart, Kroger, Albertsons and Safeway are among the 30 national chains encouraging shoppers to eat dairy as part of a Super Bowl promotion that kicked off this month.Dubbed "How Will You Get Your 3-A-Day on Game Day?" the campaign teams national grocery chains with Dairy Management Inc., the promotion organization for dairy farmers based here.Marketers are urging shoppers to buy

ROSEMONT, Ill. - Wal-Mart, Kroger, Albertsons and Safeway are among the 30 national chains encouraging shoppers to eat dairy as part of a Super Bowl promotion that kicked off this month.

Dubbed "How Will You Get Your 3-A-Day on Game Day?" the campaign teams national grocery chains with Dairy Management Inc., the promotion organization for dairy farmers based here.

Marketers are urging shoppers to buy milk, yogurt and cheese via sampling events and a Super Bowl serving bowl off

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TAGS: Walmart