RETAILERS BOWL FOR SUPER DAIRY PROMOTION

ROSEMONT, Ill. - Wal-Mart, Kroger, Albertsons and Safeway are among the 30 national chains encouraging shoppers to eat dairy as part of a Super Bowl promotion that kicked off this month.Dubbed "How Will You Get Your 3-A-Day on Game Day?" the campaign teams national grocery chains with Dairy Management Inc., the promotion organization for dairy farmers based here.Marketers are urging shoppers to buy

ROSEMONT, Ill. - Wal-Mart, Kroger, Albertsons and Safeway are among the 30 national chains encouraging shoppers to eat dairy as part of a Super Bowl promotion that kicked off this month.

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TAGS: Walmart