RETAILERS BREW CINCO DE MAYO BEER EVENTS

Retailers are gearing up their beer departments for Cinco de Mayo, the increasingly popular Mexican holiday that celebrates the anniversary of the Mexican victory over the French in 1862.The holiday is particularly popular in areas where there is a high concentration of Hispanic consumers, such as the Southwest. As a result, retailers in those areas plan on running promotions on Mexican and domestic

Retailers are gearing up their beer departments for Cinco de Mayo, the increasingly popular Mexican holiday that celebrates the anniversary of the Mexican victory over the French in 1862.

The holiday is particularly popular in areas where there is a high concentration of Hispanic consumers, such as the Southwest. As a result, retailers in those areas plan on running promotions on Mexican and domestic beer for the occasion.

"We're going to have a special Cinco de Mayo ad that w

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