RETAILERS BUILD UP ONLINE FLORAL BUSINESS

PITTSBURGH -- Increasingly, supermarkets are delving into online floral ordering and delivery services in response to more marketing overtures from providers and because the Internet has the potential to be a low-cost source of revenue for retailers.Giant Eagle recently became the latest retailer to put floral delivery just a few keystrokes away for customers. In conjunction with becoming an FTD-member

PITTSBURGH -- Increasingly, supermarkets are delving into online floral ordering and delivery services in response to more marketing overtures from providers and because the Internet has the potential to be a low-cost source of revenue for retailers.

Giant Eagle recently became the latest retailer to put floral delivery just a few keystrokes away for customers. In conjunction with becoming an FTD-member florist, the Pittsburgh-based chain of 200-plus stores announced an online tie-in

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