RETAILERS CAN TURN CPGS' PROBLEMS INTO ADVANTAGE

The evidence is piling up like so many aisle displays of boxes and cans: Mainstream packaged goods have an image problem.Some of the testimony comes from the Hartman Group, whose research has uncovered a growing belief among consumers that packaged or processed foods are inferior.When packaged goods were in their infancy in the post-war era, wrote Harvey Hartman, chief executive of the research and

The evidence is piling up like so many aisle displays of boxes and cans: Mainstream packaged goods have an image problem.

Some of the testimony comes from the Hartman Group, whose research has uncovered a growing belief among consumers that packaged or processed foods are inferior.

When packaged goods were in their infancy in the post-war era, wrote Harvey Hartman, chief executive of the research and consulting firm, they captivated the public with their aura of technology, co

Register to view the full article

Already a member? .