RETAILERS CAUTIONED ON OVERPRICING NATURAL FOODS

SECAUCUS, N.J. -- If pricing on natural or organic items is more than 30% to 40% above the mainstream equivalent product, that's too much, according to Irwin Simon, chairman, president and chief executive officer of Hain Celestial Group, Uniondale, N.Y., which produces a range of natural and organic food brands.It doesn't cost that much more to make an organic baby food, Simon told a breakfast meeting

SECAUCUS, N.J. -- If pricing on natural or organic items is more than 30% to 40% above the mainstream equivalent product, that's too much, according to Irwin Simon, chairman, president and chief executive officer of Hain Celestial Group, Uniondale, N.Y., which produces a range of natural and organic food brands.

It doesn't cost that much more to make an organic baby food, Simon told a breakfast meeting devoted to the topic of merging the kosher, organic and specialty categories during

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