RETAILERS CHARGE FOR EXCLUSIVE WINE PROGRAMS

BELLEVUE, Wash. -- Free wine tastings and newsletters are the norm. But retailers are also uncorking a potentially more profitable form of wine marketing: fee-based programs that provide exclusive discounts and even deliveries to the home or office.Larry's Markets here charges $40 for a one-year membership in the Larry's Markets' Epicurean Association. Members get 15% off individual wines, 10% off

BELLEVUE, Wash. -- Free wine tastings and newsletters are the norm. But retailers are also uncorking a potentially more profitable form of wine marketing: fee-based programs that provide exclusive discounts and even deliveries to the home or office.

Larry's Markets here charges $40 for a one-year membership in the Larry's Markets' Epicurean Association. Members get 15% off individual wines, 10% off sealed cases, 10% off Peet's fresh coffee and whole beans sold at Larry's, 20% off sele

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