RETAILERS CONTINUE DEBATE OVER ORGANICS INTEGRATION

ORLANDO, Fla. -- Produce officials at Big Y Foods saw a dramatic boost in sales of organic fruits and vegetables after the company switched from segregated merchandising to an integrated strategy."In every situation where we integrated organics, there was a huge increase in participation from customers," said Brian Gannon, director of produce and floral for the 52-store New England chain.At Acme Markets,

ORLANDO, Fla. -- Produce officials at Big Y Foods saw a dramatic boost in sales of organic fruits and vegetables after the company switched from segregated merchandising to an integrated strategy.

"In every situation where we integrated organics, there was a huge increase in participation from customers," said Brian Gannon, director of produce and floral for the 52-store New England chain.

At Acme Markets, a division of Boise, Idaho-based Albertsons, produce departments have m

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