RETAILERS COPE WITH DVD 'LEARNING CURVE'

As the popularity of the DVD format grows, so does its potential for encountering consumer problems.The DVD market, many think, is still in its infancy in supermarkets."There are sporadic customers who are renting and purchasing DVD in grocery, but I don't believe it's a widespread, mass-merchant type of market in grocery yet," said Dale Cooper, buyer for supermarket racker Movie Exchange, Oaks, Pa.

As the popularity of the DVD format grows, so does its potential for encountering consumer problems.

The DVD market, many think, is still in its infancy in supermarkets.

"There are sporadic customers who are renting and purchasing DVD in grocery, but I don't believe it's a widespread, mass-merchant type of market in grocery yet," said Dale Cooper, buyer for supermarket racker Movie Exchange, Oaks, Pa. "We're still dealing with people who are first-time machine buyers."

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