RETAILERS CROSS-PROMOTE MOTHER'S DAY CARDS

CLEVELAND -- Free candy and floral discounts were among the Mother's Day programs American Greetings here ran to boost department traffic in supermarkets."We're encouraging customers to buy Mother's Day cards, with the hope that once they get in the card department, they'll remember a birthday or another special occasion," said Sara Eames, marketing and public relations coordinator at American Greetings.

CLEVELAND -- Free candy and floral discounts were among the Mother's Day programs American Greetings here ran to boost department traffic in supermarkets.

"We're encouraging customers to buy Mother's Day cards, with the hope that once they get in the card department, they'll remember a birthday or another special occasion," said Sara Eames, marketing and public relations coordinator at American Greetings. "Studies have shown that about 80% of people who get to the greeting card aisle

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