RETAILERS CUSTOMIZE ON-LINE SHOPPING

One size does not fit all in on-line grocery retailing.Of three retailers known to be starting on-line shopping ventures in the next two months using an outsourced Web site, each is going about it in a different way. Five-store GA Foods Group, Lowell, Ind., has launched a delivery-only service; Geissler's Markets, East Windsor, Conn., also five stores, will offer delivery and store pick up when it

One size does not fit all in on-line grocery retailing.

Of three retailers known to be starting on-line shopping ventures in the next two months using an outsourced Web site, each is going about it in a different way. Five-store GA Foods Group, Lowell, Ind., has launched a delivery-only service; Geissler's Markets, East Windsor, Conn., also five stores, will offer delivery and store pick up when it launches this month; and U Save Foods, Omaha, Neb., will start a pick-up only serv

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