RETAILERS DEBATE ROLE OF VALUE-ADDED CHICKEN

AVON, Colo. -- To add or not to add -- 'tis the question when it comes to the role that "value" plays in the poultry category.At this summer's Broiler Marketing Seminar here, sponsored by the National Broiler Council, Washington, a three-member panel of retailers debated whether the future of poultry lies in moving more chicken or doing more with chicken.Richard Kilday, meat manager for Shaw's Supermarkets,

AVON, Colo. -- To add or not to add -- 'tis the question when it comes to the role that "value" plays in the poultry category.

At this summer's Broiler Marketing Seminar here, sponsored by the National Broiler Council, Washington, a three-member panel of retailers debated whether the future of poultry lies in moving more chicken or doing more with chicken.

Richard Kilday, meat manager for Shaw's Supermarkets, the 125-store retailer in East Bridgewater, Mass., warned attendees

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