RETAILERS DEVELOPING CONVENIENCE AS FILM ANGLE

Mass merchants and drug chains present stiff competition for supermarkets when it comes to film processing, but for many consumers, the convenience of dropping their film at the supermarket wins out, said retailers.There is also strong evidence that promotions -- from a basic free set of prints to an elaborate sweepstakes -- do increase consumer awareness and, ultimately, the number of rolls processed.Richard

Mass merchants and drug chains present stiff competition for supermarkets when it comes to film processing, but for many consumers, the convenience of dropping their film at the supermarket wins out, said retailers.

There is also strong evidence that promotions -- from a basic free set of prints to an elaborate sweepstakes -- do increase consumer awareness and, ultimately, the number of rolls processed.

Richard Malousek, vice president at B&R Stores, Lincoln, Neb., believe

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