RETAILERS DIG TO UNEARTH HALLOWEEN PROFITS

Retailers got into the spirit of things early this year with new strategies to push Halloween bakery sales -- and profits -- to new levels.Getting a head start, focusing on quality, creating a more profitable mix, building bigger displays, cross merchandising, and sparking employee enthusiasm with contests are just some of the things they're doing.At Quillin's, LaCrosse, Wis., Halloween cookie displays

Retailers got into the spirit of things early this year with new strategies to push Halloween bakery sales -- and profits -- to new levels.

Getting a head start, focusing on quality, creating a more profitable mix, building bigger displays, cross merchandising, and sparking employee enthusiasm with contests are just some of the things they're doing.

At Quillin's, LaCrosse, Wis., Halloween cookie displays were put out the last week in September, and people started buying them r

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