Retailers Explore Texting as Mobile Marketing Tool

Last Wednesday, loyalty shoppers at Ring Bros. Marketplace, a store in South Dennis, Mass., received a text message on their cell phones offering a 10% discount on gift baskets for the holidays if they made their purchase that day via phone, Internet or in the store. In Indianapolis, a few thousand Meijer shoppers have saved some money by receiving text messages from Meijer alerting them whenever

Last Wednesday, loyalty shoppers at Ring Bros. Marketplace, a store in South Dennis, Mass., received a text message on their cell phones offering a 10% discount on gift baskets for the holidays if they made their purchase that day via phone, Internet or in the store.

In Indianapolis, a few thousand Meijer shoppers have saved some money by receiving text messages from Meijer alerting them whenever gas prices at Meijer pumps will be rising so that they can fill up at the current price.<

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