RETAILERS EYED FOR 5 A DAY, 'GOURMET' TV SPOTS

ROCKVILLE, Md. -- The National Cancer Institute here reports good results with 5 a Day television spots starring celebrity chef Graham Kerr and it is currently investigating ways to involve supermarkets, an NCI source said.The goal the institute set when it launched the series of public-service announcements last spring was to sign up 10 major television stations in the first year and it has already

ROCKVILLE, Md. -- The National Cancer Institute here reports good results with 5 a Day television spots starring celebrity chef Graham Kerr and it is currently investigating ways to involve supermarkets, an NCI source said.

The goal the institute set when it launched the series of public-service announcements last spring was to sign up 10 major television stations in the first year and it has already got 17 on board, including KOMO-TV, Seattle, and KPIX-TV, San Francisco. And feedback

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