RETAILERS FEEL 'PRIVILEGED' TO MARKET THEIR OWN BEER

CHICAGO -- Privileged-label, or corporate-brand beer, as they call it, is the latest wave in retailers' own brand products, up 10.9% in dollar sales for the year ended Dec. 29, 2002, and totaling $4.5 million in a total category (beer, ale, alcoholic cider) that brings in $7.4 billion in the supermarket channel, according to figures from Information Resources Inc. here. Corporate-brand beer represents

CHICAGO -- Privileged-label, or corporate-brand beer, as they call it, is the latest wave in retailers' own brand products, up 10.9% in dollar sales for the year ended Dec. 29, 2002, and totaling $4.5 million in a total category (beer, ale, alcoholic cider) that brings in $7.4 billion in the supermarket channel, according to figures from Information Resources Inc. here. Corporate-brand beer represents only 0.1% of the market, but it's a huge market.

Unit volume sales were also sturdy:

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